A Nike vet teams with Michael Jordan's son to launch plant-based apparel brand
Portland Business Journal: Demi Lawrence
A new apparel brand is trying to change the way the world sees activewear, and it's led by a Nike veteran and the son of one the greatest basketball players of all time.
Jeffrey Jordan, son of Michael Jordan, and Tim Gobet, a 15-year Nike alum, recently launched Äktiiv — pronounced with a hard E-sound. The two met while working at Nike, and clicked immediately, Gobet said, over their shared love for sustainability.
